Some projects go beautifully. Others struggle not because anyone did anything wrong, but because the fit wasn't right from the start. So here's what I've learned about when you shouldn't hire me.
When not to hire me
Why: Your website will be outdated before it launches.
Better move: Use a template until things stabilize. You've got this figured out, it just needs a bit more time.
Why: Good strategy takes 6–10 weeks.
Better move: Grab a template or find a speed-focused designer. Sometimes fast is more important than deep.
Why: $5K is the floor for something simple. A full build runs closer to $10K.
Better move: Start with a template plus good copy. When revenue grows, upgrade. That's a smart path.
Why: I ask questions and push back on assumptions.
Better move: Hire a designer who takes orders well. Nothing wrong with knowing exactly what you want.
Why: You haven't learned enough from customers yet.
Better move: Make some sales first, learn what resonates, then invest in design.
So when should you hire me?
We're probably a great fit if this looks like your situation:
Why I'm telling you this
Most designers won't tell you when you're not ready. They'll take the project, do their best, and everyone ends up disappointed.
I'd rather lose you early while being helpful than waste your money on the wrong thing.
If this isn't the right moment, that's okay. Bookmark this page. When your situation changes and you're ready for a strategic redesign, hopefully you'll remember me. That's my not-so-hidden agenda.