An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.
WEB DESIGNBRAND REFRESH
BeforeAfter
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FROM THE CLIENT
“The freshly redesigned website looks sleek, modern and highly professional — a unanimous verdict amongst those who previewed it pre-launch. Her vision and expertise in website design transformed our online presence.”
Carlton CrabbeCEO, Capital for Life
01 · THE SITUATION
Excellent service, generic first impression.
Their clients are high-net-worth individuals who expect a private-bank level of care. The old site looked like every other insurance comparison page — so prospects compared on price.
02 · WHAT WE DID
01Website RoadmapAudit, competitor mapping and two workshops to find what made them different.
02Message & structureRewrote the homepage around the client, not the policy.
03Visual directionA calmer, premium palette and editorial photography.
04Build handoffOrganized Figma files and a walkthrough for the developer.
