← BEFORE / AFTER

Response Logistics

A food service logistics company wasn't signaling the enterprise-scale operations they'd built.

BRAND REFRESHWEB DESIGN
Before After
Response Logistics — after
Response Logistics — before
‹›
01 · THE SITUATION

Signal the scale of the operation.

Response Logistics had built genuine enterprise-scale operations, but that scale wasn't coming through on the site. Larger prospects needed to see it to trust the company with their volume.

02 · WHAT WE DID
01 Website RoadmapAudit, competitor mapping and two workshops to find what made them different.
02 Message & structureRewrote the homepage around the client, not the policy.
03 Visual directionA calmer, premium palette and editorial photography.
04 Build handoffOrganized Figma files and a walkthrough for the developer.
Before
Response Logistics — full old site
After
Response Logistics — full new site
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