← BEFORE / AFTER

SEO Notebook

Clean, focused design driving newsletter signups — a simpler path to Steve's 15,000+ subscribers.

WEB DESIGNVISUAL DESIGN
Before After
SEO Notebook — after
SEO Notebook — before
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01 · THE SITUATION

One clear path to subscribe.

SEO Notebook is a newsletter, so the site has a single job: turn a reader into a subscriber. The design had to stay clean and focused, keeping the writing central and the signup the obvious next step.

02 · WHAT WE DID
01 Website RoadmapAudit, competitor mapping and two workshops to find what made them different.
02 Message & structureRewrote the homepage around the client, not the policy.
03 Visual directionA calmer, premium palette and editorial photography.
04 Build handoffOrganized Figma files and a walkthrough for the developer.
Before
SEO Notebook — full old site
After
SEO Notebook — full new site
MORE BEFORE / AFTER

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INSURANCE WEB DESIGN / BRAND REFRESH
Capital for Life — after

Capital for Life

An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.

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FINTECH BRAND REFRESH / WEB DESIGN
Stocks To Trade — after

Stocks To Trade

A technical trading platform had to prove its sophistication before traders would subscribe.

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LOGISTICS BRAND REFRESH / WEB DESIGN
Response Logistics — after

Response Logistics

A food service logistics company wasn't signaling the enterprise-scale operations they'd built.

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